One of the best ways of gaining more expertise is to learn from other organisations’ experiences – good or bad. This section contains a range of case studies on the food supply chain and on things related to entrepreneurship in the food industry.
This is an excellent repository of a wide range of case studies in the food and drink industry, but the focus is on larger organisations. Still helpful.
This book [Dani, S. (2015) Food Supply Chain Management and Logistics – From Farm to Fork. Kogan Page.covers a good range of issues related to food supply chains, e.g. food production, food manufacturing, food retailing, food logistics, challenges in international food supply chains, risk management, technology trends, food regulation and innovation, sustainablity, and more. It also contains a range of mini case studies. The table of contents can be freely accessed.
This explains how proactive product development and niche marketing strategies have led to the successful launch of five instant food drinks in Nigeria.
One of these case studies is from the food industry (Webvan). It is an old case but still used by business schools to warn against excess and ambition in startups.
Three Tarts Increased Facebook Followers Using Visual Content and Good Greens Bars Local Blogger Relationship Development
Two mini case studies are available here:
Three Tarts using QR codes, Facebook in conjunction with sneakpeeg, Twitter, FourSquare and Yelp for increasing awareness of their marshmallows.
Good Greens Bars successfully approached bloggers in the Cleveland area and got them to blog abour their protein bars – with the success of a raise in sales of over 50%.
This provides case studies on how large food and drinks companies push innovation and embrace new technologies.
A case study highlighting how sensor technology reduces food waste and thus can create cost efficiencies for companies.